There’s no question that the human mind is very diverse; therefore, our personalities, feelings, emotions, moods and overall mannerisms are very dynamic. They vary greatly depending on each person and their immediate environment or predetermined genes. People who are considered beautiful are most likely to have very even facial features, and environments can be aesthetically pleasing, also based on how even something is.
With these factors in mind, businesses and companies utilize what they know about the human mind to persuade consumers. For example, fast food restaurants mostly use warm colors such as reds, yellows and oranges to not only give the feeling of rushing but to want consumers to be in and out of restaurants. This provides a much needed turnover rate of customers, helping to generate profit while satisfying the consumers’ needs for “fast” food. On the other hand, most dine-in restaurants use calm, cool colors as well as earthy tones and browns. This helps customers to feel calm as they patiently wait for food and for them to feel no need to rush. This ensures that the customers spend a longer time at the restaurant and as such order more items. Spas have also utilized this knowledge by using sensory measures to create a certain mood. The use of dim, low light or candlelight to mimic the evening time or sunset provides a feeling of unwinding after a long day. This is combined with scents and aromas of plants that ensure the customers feel calm and relaxed. There are many other examples that can be listed.
Since we’ve looked at how humans manipulate our environment to help determine our moods, mannerisms, etc., how does the weather determine our moods? This is greatly determined by our personalities. Someone who loves rainy weather may be a more depressed person who enjoys watching the raindrops fall while thinking or enjoys the sound or smell of the rain. Another person may enjoy sunny weather since they are able to do almost anything outdoors. Others may prefer cloudy weather or snowy weather.
In terms of energy, it may be given or used during different types of weather. Someone who prefers sunny weather may have less energy and be in a bad mood during rainy days. However, someone who enjoys rainy weather may feel energetic and have a happier mood. The opposite can be said for someone who prefers rainy weather during sunny days.
Personally, I prefer sunny and partially cloudy days. It provides an unexplainable urge to get outside and just do something, whereas rainy weather brings down both my mood and energy, as I have zero interest in interacting with the rain. However, the worst possible weather would be a rainy day in winter. During the winter the days are already cold and when it rains, not only does it get even colder but you must deal with the cold rain. The experience is far from enjoyable and even the thought of it makes one want to stay inside.
mannerism (n) – a person’s particular way of speaking or behaving
dynamic (adj.) - constant change, activity or progress
aesthetically (adv.) – relating to art or beauty
predetermined (adj.) - established or decided in advance
manipulate (v) – to change in a skillful way for a particular purpose